Piauí and Rio Grande do Norte receive the Effective plan from Bradesco Saúde

 Piauí and Rio Grande do Norte receive the Effective plan from Bradesco Saúde

Following the consolidation strategy within the Northeast, the Effective Plans Piauí and Potiguar were launched, aimed toward all segments of companies from three people, with competitive prices within the market.


Piauí and Rio Grande do Norte receive the Effective plan from Bradesco Saúde

Bradesco Saúde continues to expand its product with a regional focus within the Northeast, this point within the states of Piauí and Rio Grande do Norte. This week, the Piauí and Potiguar employees were launched - products from R $ 156.97, 17% cheaper than the entry plan in each square. one among the most advantages of the new product is that the telemedicine platform Saúde Digital, which offers videoconsultations in several specialties and which already has quite 30 thousand services throughout the country.

 

Launched in ten states and therefore the administrative district, Efetivo currently has about 70 thousand beneficiaries, who can calculate a good referenced network throughout Brazil, despite the regional focus. within the Northeast region, for instance, the merchandise is already available in Salvador, Recife, Paraíba and Ceará.

 

In Piauí, only 13% of the population features a health plan, while in Rio Grande do Norte, this percentage reaches 14.3%, both below the national average of twenty-two, consistent with the National Supplementary Health Agency (ANS). This demonstrates the expansion potential in each region, with the offer of an idea with competitive values, available for all segments of companies, being an option for SPG - Insurance for Groups, from three to 199 people.

 

“The care of gradually working the network, municipality by municipality, allows to offer regional focus in each location that the merchandise advances, ensuring that it's elaborated seeking to determine the simplest relationship between quality of assistance and cost”, explains the director of Bradesco Cheers, Flávio Bitter. The Effective product is that the results of a model of negotiations with reference providers in each region. this enables for greater cost predictability, with a discount within the waste of resources and, consequently, the expectation of minor adjustments.

 

With Efetivo Piauí, Bradesco Saúde reaches from the capital, Teresina, to more distant cities, like Floriano, Picos and Parnaíba, which is found 335 km from the capital. In all, the network has 58 providers, including hospitals, maternity units, emergency rooms and laboratories across the state, with the Grupo Med Image as a partner within the capital of Piauí.

 

Efetivo Potiguar, on the opposite hand, offers adequate coverage to the population of Rio Grande do Norte, with services throughout the state, totaling quite 170 providers, distributed among hospitals, clinics, offices and diagnostic services. In Natal, Hospital Promater is that the main reference.

 

Due to the Covid-19 pandemic, the launches were made through lives for capital brokers, with the participation of the CEO of Bradesco Saúde, Manoel Peres, additionally to other members of the board of directors of Bradesco Saúde; Sales Organization (OV) of Grupo Segurador and representatives of partner hospitals.


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