Bradesco Seguros launches "Efetivo" Health product in Brasília

 Bradesco Seguros launches "Efetivo" Health product in Brasília

With a regional focus, an exclusive plan aimed toward companies, from three people, it's the partnership of Grupo Hospitalar Santa


Bradesco Seguros launches "Efetivo" Health product in Brasília 

With around 100 thousand policyholders, the administrative district is that the region chosen to receive the Bradesco Saúde Effective plan - a member of the Bradesco Seguros Group and leader within the Brazilian supplementary health market. The product's differential is its network dimensioned to supply a balance between availability, quality and efficiency at competitive costs, starting at R $ 257.59. Last Tuesday, 06/16, the Efetivo DF product was launched during a live for brokers within the region and was attended by the president of the Bradesco Seguros Group, Vinícius Albernaz, the administrators of Bradesco Saúde and therefore the Sales Organization (OV ), also as a representative of Grupo Santa, an area partner.


According to Manoel Peres, CEO of Bradesco Saúde, the new product, available to companies from three people, is that the results of a model of negotiations with its accredited network in each region. “Efetivo is predicated on a partnership with reference providers, always seeking to enhance the standard of care through the care promoted by Primary Health Care. In practice, this suggests reducing waste of resources, greater predictability of costs, more accessible prices and expectation of minor adjustments ”, emphasizes Peres.


As a partner of Bradesco Saúde in Brasília, Grupo Santa is recognized for excellence within the health services provided, with quite 50% of the market within the federal capital. Its units act as general hospitals and have quality proven by the achievement of the certification of Excellence (level III), from the National Accreditation Organization (ONA), in recent years, additionally to being a member of the International Qmentum Program, which guides and monitors quality standards and safety within the health area, using international criteria for worldwide validation. “Grupo Santa has invested tons in patient safety in recent years and in improving our operational efficiency. this enables us to deliver world-class medical and hospitalization at a reasonable cost to the population.


Efetivo DF also has other partners in its referenced network, like the Brasília Ophthalmological Hospital, Clínica Recanto and therefore the Dasa laboratory network. With attention on medical care and coordination of care, Bradesco Saúde has been investing in health promotion and disease prevention programs, like the Meu Doutor Program, which aims to determine a network of execs with good practice, valuing the medical relationship -patient. within the administrative district, the program has 31 doctors, serving within the areas of medical clinic, pediatrics, family practice, adult and child orthopedics.


Business receptivity


Bradesco Saúde has invested in business plans with regional focus, customized and with competitive value, seeking to adapt to the requirements of every client. Since its launch, the Effective plan has had quite 1,600 client companies. “The care to figure the network gradually, municipality by municipality, allows to offer regional focus in each location that the merchandise advances, ensuring that it's prepared consistent with the requirements of that region, both from the purpose of view of health and of reference in quality and alignment with the population's preference. Thus, the merchandise has already been launched in Sao Paulo, Rio de Janeiro, Salvador, Recife, Espírito Santo, Minas Gerais and Manaus. However, its network is present throughout Brazil ”, explains the director of Bradesco Saúde, Flávio Bitter.


The group's strategy is to present to local consumers not only the exclusive product, but all the insurer's plans. additionally to the Effective launch within the administrative district, Bradesco Saúde has been investing in partnership with renowned quality hospitals within the capital and in Goiânia for other available products. “We have a portfolio that serves all segments, from small and medium to large companies. we've the prospect to point out the administrative district our products that have top quality care, various services and coverage within the main hospitals in Brasilia ”, adds Manoel Peres.


The federal capital is that the region with the very best GDP per capita within the country, with 30% of the population of the administrative district having insurance. together of the operators with the foremost beneficiaries within the capital, the insurance firm seeks to strengthen its brand and further consolidate its presence within the region, supported a top quality and affordable product.

plano de saúde unimed fortaleza
hapvida fortaleza
plano de saúde hapvida
plano de saúde amil empresarial
Plano de Saúde Bradesco no Nordeste

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