Minas Gerais Effective Health Plan
Minas Gerais Effective Health Plan
With a network of quite 160 hospitals in Minas Gerais, the exclusive plan for the region is aimed toward companies from three people and aims to expand the insurance company's presence within the state.
Minas Gerais Effective Health Plan
Leader within the Brazilian supplementary health market, Bradesco Saúde has invested in regional business plans, customized and with competitive value, seeking to adapt to the requirements of every client. After the launches in Recife and Grande Vitória, it had been the turn of the State of Minas Gerais to receive the Bradesco Saúde Efetivo plan, being called Efetivo Minas. Last Tuesday, 11/05, the exclusive product for the region was launched, with a referenced network with quite 160 hospitals within the state. The plan starts at R $ 145.50.
With national coverage, the plan are going to be available to companies from three people. The product's differential is its network dimensioned to supply a balance between availability, quality and efficiency at competitive costs. As a result, the hospital network is present in several municipalities, ensuring adequate geographical dispersion throughout the state. In Betim-Contagem, the partnership is with Hospital Mater Dei Betim; within the capital Belo Horizonte, the Felício Rocho Hospital is that the reference. The chain also has Biocor Institute within the municipality of Nova Lima, Fundação Ouro Branco Hospital, in Ouro Branco, Hospital Monte Sinai, in Juiz de Fora, Hospital Santa Genoveva, in Uberlândia, University Hospital Mário Palmério, in Uberaba, and Santa Casa Montes Claros, in Montes Claros. Besides that,
“The product is predicated on a partnership with reference providers, supported a differentiated negotiation model, which aligns the incentives within the look for efficiency and quality in patient care. In practice, this suggests reducing waste of resources, greater predictability of costs, cheaper prices and therefore the expectation of minor adjustments, additionally to improving the standard of care through the care promoted by Primary Health Care ”, points out Flávio Bitter, director of Bradesco Saúde.
Opportunity for all segments
Bradesco Saúde's strategy is to present consumers with not only this exclusive product, but all of the insurer's plans. “We have a portfolio that serves all segments, from small and medium to large companies. This campaign has the prospect to point out the Minas Gerais region our products that have top quality care, various services and coverage within the main hospitals within the state ”, says Flávio Bitter.
With over 186 thousand beneficiaries in Minas Gerais, the insurance firm seeks to strengthen its brand and further consolidate its presence within the region, supported a top quality and affordable product.
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